Aardram Community Campaign in Kerala

The main objectives of Mission Aardram are: 1. People-friendly Outpatient Services, 2. Re-engineering PHCs into FHCs, 3. Access to comprehensive health services for the marginalised/vulnerable population, 4. Standardization of services from primary care settings to tertiary settings.

It aims to tackle rising healthcare challenges in the state with active public participation. The campaign emphasises on encouraging people to cultivate healthy food habits regulating consumption of oil, fat, and sugar. It also focuses of improving health seeking behaviour for treatment and promotion of health. Another aim of the campaign is ensuring cleanliness and effective waste disposal. Efforts are also made under this program to ensure good mental health and de addiction. It also promotes exercises and activities.

The special cover issued on the occasion of the launch of the public awareness campaign under the Aardram Mission for a healthier Kerala features a colour image of a Family Health Center and graphic images of a family in healthy activity, the Kerala government logo and the 5 focal points of the campaign. The special pictorial cancellation is a line graphic sketch of the logo of Aardram.